75 Billion Tons

Each year, about 75 billion tons of soil erodes from the land due to poor land management practices — that's about 13–40 times as fast as the natural rate of erosion. Approximately 40% of the world's agricultural land is seriously degraded. We need grazing animals back on the land to heal our soils. Properly managed grazing can bring life back to soil and regenerate vast areas of land! Regenerative ranching is the foundation for a truly abundant future!

Water in the West

Healthy soil holds more water. Every 1% increase in soil organic matter stores an additional 23,000 gallons of water per acre. This means ranchers have the power to significantly increase the water holding capacity of our soils using regenerative grazing. 

Water scarcity in the west is a huge issue. Long term projections for the Sierra Nevada snow pack in California and the Rocky Mountains are not looking good. These snow packs currently provide much needed water to the cities and dry agricultural lands in Southern California. So, what can we do? We can harness the power of the soil sponge right under our feet! Regenerative grazing is the only cost-effective way to heal our soils on a large scale and restore our ground water.

The solution is under our feet.

By practicing regenerative grazing on 17,000 acres of land in Southern California, we are bringing life back to the soil. Regenerative grazing mimics the natural grazing patterns of large herd animals. We rotate our animals, section by section, across the ranch giving them time to intensely graze on one paddock before moving to the next.  This allows each section of the ranch to be fertilized by the animals before a long “recovery period” during which the grasses can rest and root systems can recharge.  Longer recovery periods encourage perennial grasses to grow, which have deep root systems and are essential for soil health. These deep root systems break up compacted soils and increase water infiltration.

Shop our Bundles
  • High Density Grazing

    Stimulates perennial native grass seed and distributes dung and urine evenly across the ranch. By grouping animals tightly together, we mimic how bison herds would move across grassland landscapes. Tightly grouped animals break up compaction on the soil surface and stimulate latent grass seed. High density grazing coupled with long recoveries provide a strong foundation for our regenerative grazing system.

  • Long Recovery Periods

    After High Density Grazing, most of the plant material has been removed and the excess trampled into the ground. To ensure that we are transitioning our pastures to more and more perennial grasses, we need to ensure that we allow for the proper recovery time of those perennial grasses. We know a perennial grass has been recovered when we see fresh yellow litter in the base of the plant. That is how we can tell the root system is fully recovered.

  • No Grain

    Cows did not evolve to live on extensive periods digesting seed grain. Grain requires a completely different set of enzymes for digestion and a completely different digestive process to unlock the nutrients contained inside the grain. Long periods on grain-feed can destroy rumen function.

  • Locally Adapted Composite Breeds

    We subscribe to Johann Zietsman's breeding philosophy. We are developing a locally adapted composite breed that finishes well on grass. Our ideal composite is a breed made up of 25% Corriente, 25% Mashona, and 50% angus. The Corriente and Mashona add grass conversion efficienty and disease resistance, and the Angus adds meat to bone ratio and eating quality.

  • No Chemicals or Dewormers

    We don’t spray any pesticides or herbicides on our pastures. Both pesticides and herbicides have been shown to kill soil life. We also don't use any deworming agents in our cattle. De-wormers kill the dung beetle, which can bury manure 4 feet into the ground, helping us cycle nutrients and carbon into the soil.

  • No Tillage

    We do not till any areas of our ranch. Tillage destroys soil structure and oxidizes organic matter. Truly healthy soil has tons of air space in it. Think chocolate cake. When we till, we collapse that pore space, which reduces our ability to store water and encourage deep root systems.

Meet the Owner

Kevin has been involved in regenerative agriculture for over 8 years now. He holds a bachelor's degree in Business Administration from University of San Diego, where he also studied real estate. Kevin has been trained and mentored by some of best graziers and regenerative agriculture practitioners in the world. Kevin loves food and the community it creates and he’s passionate about healing soil at scale. He sees a large need to fix our soil surface globally and believes ranching is the only way to get that done. He loves building teams that share his passion for regenerative agriculture. Perennial Pastures is the dream team and we are honored to work with you and your familiy.

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Where to find us

You can find us at the following farmers markets each and every week! If you can't catch us in person, you can always order online!


Leucadia (10-2pm)

Hillcrest (9-2pm)


Carlsbad (2:30-7pm)


Vista (8-12pm)