Our Vision

Our vision is to build deep topsoil and healthy grassland in Southern California and provide you and your family with regenerative, grass-fed, grass-finished beef. Our role is to facilitate the natural, symbiotic relationship between the land and cattle to restore health to the soil and ultimately—you! Healthy soil, healthy plants, healthy animals, healthy humans! We take great pride in our work and are honored to provide you and your family with sustenance and nutrition.

Our Mission

We aim to provide our community with the healthiest and tastiest grass-fed protein through conscious land management, positive animal welfare, and regenerative agricultural practices.

  • No Grain

    Cows did not evolve to live on grain. Grain requires a completely different set of enzymes for digestion and a completely different digestive process to unlock the nutrients contained inside the grain.

  • No Chemicals

    We don’t use any pesticides or herbicides on our pastures. Both pesticides and herbicides have been shown to kill soil life.

  • No Tillage

    We do not till any of our land to plant crops or have improved pastures. Tillage destroys soil structure and oxidizes organic matter.

  • Individually graded beef

    We work closely with our processors to individually select only the highest quality beef from the best animals. We are also working on our breeding program, introducing breeds like the Corriente and Mashona to create a custom animal that finishes well on grass and is adpated to the mediterranean climate.

  • Regenerative Grazing

    We mimic nature with our grazing and move cows frequently from paddock to paddock, so we don’t over graze or over rest certain areas of the ranch. We try to graze at the highest densities possible for the shortest amount of time possible and allow for recoveries up to a year long.

  • Animal Welfare

    We practice "Bud Williams" style low stress livestock handling techniques on the ranch. We don’t use cattle prods and we minimize yelling and quick movements which stress cows out. Our processing partner One World Beef in Brawley, CA has pens and infrastructure designed by Temple Grandin, the godmother of low stress livestock processing plants.

  • Kevin Muno Jr.

    Owner / Operator

    Kevin oversees all aspects of the business from the grazing and fencing plans all the way to the marketing strategy and farmers markets.

  • Juan Carlos Villalpando

    Ranch Manager

    Responsible for day to day activities and management of both leases. His main priorities are cattle management, fencing building, and ranch development. Juan Carlos also runs his own saddle business called Calabazas Saddle Co.

  • Chris Fuller

    Director of Beef Ops

    Chris is our in house meat expert. He helps with coordinating inventory, selling beef to our wholesale customers, and ensures we have a good quality plan in place.

  • Gabriell Simons

    Farmers Market Ambassador

    Gaby manages our weekend farmers markets and brings a wealth of knowledge in holistic health and healing to the team. She loves working farmers markets because it gives her an opportunity to talk about the nexus between soil health and human health. Gaby runs her own business called The Healers Digest.

  • Mary Morrison

    Farmers Market Ambassador

    Mary manages our farmers markets and brings a ton of passion and expertise to the team. She runs her own health coaching business and loves spreading the good word on how to live healthier and more regeneratively in your life.

  • Sucha Kumar

    Account Executive & Events

    Sucha coordinates our ranch experiences and helps manage our marketing and retail sales. She’s passionate about bringing people back to their primal roots through ancestral eating, movement and deepening the connection we have with the earth.

  • Nicole Haines

    Digital Producer

    Nicole helps manage the creative direction and operations for the website. She has a passion for holistic healing and is also a certified soil advocate through Kiss the Ground. She is a San Diego native, and loves traveling when she can to witness the intelligence of nature.

Find us at the Market

You can find us at the following markets each and every week! If you can't catch us in person, you can always order online! We deliver once a week in the San Diego area.


Leucadia (10-2pm)

Hillcrest (9-2pm)


Carlsbad (2:30-7pm)


Vista (8-12pm)

Get Involved

We always need help around the ranch, fill out the form below and we'll be in touch the next time we have a volunteer day!

Volunteer With Us